Pretty cool huh? Annotations are awesome because they can provide invaluable data. Recording website outages, malware, or hosting issues.Change in SEO, public relations, or other marketing consultants.Changes in pay per click, remarketing, or offline advertising.Increase or decrease in a marketing budget.Marketing campaign creation or stoppage.Modifications to website contact or lead forms.Major shifts in content or website structure.
![google analytics annotations google analytics annotations](https://i.ytimg.com/vi/EnHxzguiP_U/maxresdefault.jpg)
Real-world scenarios for using Google Analytics annotations include: Google Analytics annotations can be used to record any type of event that can negatively or positively help such things as inbound website traffic, bounce rates, conversion rates, and revenue. Here’s Why You Should Use Annotations in Google Analytics
#Google analytics annotations for free
And to make it even better, you can do so for free and right from within your Google Analytics dashboard. If you have wondered about such things, I have a very simple way for you to start answering these questions with tangible data. Do you think that Google algorithm change hurt our website traffic?.Did that really expensive trade show drive any website traffic?.Did the pay per click campaign increase website conversions?.
![google analytics annotations google analytics annotations](https://context.sweetlabs.io/_nuxt/img/363d5d6.jpg)
Did our website redesign help bounce rates?.Have You Ever Asked One of These Questions? Google Analytics annotations are quick to implement and they can provide a powerhouse of data for marketers. Within Google Analytics there is an easy to use feature called annotations. While I cannot solve all of your marketing conundrums, I can offer a suggestion that provides an option for viewing website traffic shifts and monitoring potential sources of such movement. We talk to a lot of business people who feel they are forced into making decisions on the fly and without tangible metrics to back up their chosen direction. Do you struggle with making solid marketing decisions based on tangible data? If so you are not alone.